Astra Paper free Rebrand

Its been a year since i designed the original astra paper free logo, and know it requires an update, a re-imagining, a fresh yet vintage look. The astra paper free rebrand came about after the business redesigned there website, the design took the style of 1950's pin-up gils and used vintage art style such as typewriter fonts and bold, brash colours.

The original logo would not have worked with this style and so the owner, astra, asked me to design a logo that would accent the style and fit comfortably on the website, above are the designs that was decided upon.

Original logo: https://www.andy-heffernan.com/portfolio/astra-paperfree/